Its true that the real beauty of women is their natural beauty. But women use make up to enhance their beauty which is not a big deal. But what if many women have no access to proper make up? I am talking about Indian women with dark skin tone not getting face make ups like foundations, compacts, concealers in their skin tone. Yes this is the sad truth of cosmetics in India. From many years, the face make ups are available only for fair skin toned and at the most wheatish skin toned women but none for women with dark brown skin tones when in reality, more than half of the Indian women population are of the dark brown skin tones. Then why this injustice to the same majority women?
From decades, Indians are obsessed with fair skin tones. Many women who have wheatish and dark skin tones are not comfortable with their own skin tones. So in an attempt to look fair they use fairness products as well as the face make ups that are of much lighter shades than their own skin tones. While some of these women want to look fair on their own while some or pressurised into doing so by their parents, siblings, friends, relatives, husbands, in-laws, etc. This is the major reason why the companies in India mostly sell make ups of only lighter shades. They do so because there is very less demand for dark make up shades as many women who are dark choose the make up that are shades lighter than their own skin. In many beauty salons too, the beauticians use lighter make ups on even dark skinned women instead of using make up of their own shades. Many people have misconception that make up means getting fair when in reality they don't understand that make up is only meant to enhance their already beautiful looks.
Western, European and even both the Korean countries have darker shades of make up to suit women for every skin tones as these countries are happy with whatever skin tones they have. Famous You Tubers like Shreya Jain and Jovita George have fought for this cause resulting in companies like Lakme and Nykaa bringing more shades of face make ups. But they are only limited to women with wheatish and medium brown skin tones not to the women with dark brown skin tones. Some companies like Loreal, Kryolan, Huda do have shades for dark brown skin tones but they are too expensive for women who are not rich or for women who don't want to invest in these expensive brands of make up.
Its high time, the companies must come up with darker shades of face make ups as it will only promote racism and cause inferiority complex in dark skinned women. Also, women who are not fair but dark should be happy with their skin tones and buy make up of their own shades. Also, people related with women having dark skin should not encourage or pressurise them to use fairness skin products or make ups in an attempt to make them look fair. Then only the demand of dark skin shades of make up by women will increase.
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